For artists and makers, the holiday season is the biggest sales opportunity of the year, but unfortunately, most businesses wait until October (or later) to get ready. By then, it’s too late to make the strategic decisions that actually move the needle: product planning, inventory forecasting, booth prep, messaging, and customer nurturing.

Christmas in July is a virtual workshop designed to help makers get ahead now, so you can enter the holiday season confident, prepared, and ready to hit your revenue goals without the last-minute scramble.

Led by creative business strategist Kim Robinson (Made in NYC, 3pts), this session will walk you through the same framework he teaches to hundreds of artists and makers: how to plan your products, optimize your booth or online shop, streamline your marketing, and turn casual browsers into repeat customers.

Whether you sell at holiday markets, run an online shop, or do a mix of both, you’ll learn exactly what to focus on in July so you can save time, reduce stress, and dramatically increase your holiday sales.